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https://repositorio.utn.edu.ec/handle/123456789/18514| Title: | Competitividad del sector floricultor mediante la estrategia liderazgo en costos |
| metadata.dc.title.en: | Competitiveness of the floricultural sector through the cost leadership strategy |
| Authors: | Calderón Ayala, Luis Clemente Guerra Miño Edwin, Vinicio Raúl Gallegos Varela, Mónica Cecilia Beltrán Urvina, Ligia Isabel |
| metadata.dc.contributor.orcid: | https://orcid.org/0000-0002-9547-4166 https://orcid.org/0000-0001-5426-3082 https://orcid.org/0000-0002-8523-6404 https://orcid.org/0000-0003-3803-7899 |
| metadata.dc.type: | Article |
| Keywords: | FLORICULTURA;COMPETITIVIDAD;LIDERAZGO EN COSTOS Y PRECIOS |
| metadata.dc.subject.en: | FLOWER CULTURE,;COMPETITIVENESS;COST LEADERSHIP |
| Issue Date: | 13-Jan-2026 |
| metadata.dc.date.created: | 30-Oct-2021 |
| Publisher: | Grupo Editorial Espacios GEES 2021 C.A. |
| Abstract: | La presente investigación tuvo como propósito describir las características del liderazgo en costos en la competitividad del sector floricultor del Ecuador. Mediante una investigación mixta de alcance descriptivo se aplicó un instrumento dirigido a empresas florícolas del Cantón Pedro Moncayo. Los resultados muestran que tanto las características del liderazgo en costos, el bajo crecimiento del sector, el desconocimiento de la estructura de costos, el margen de ganancia y precios, han sido determinantes en la limitada competitividad del sector floricultor en el mercado internacional. Por tanto, los precios no han contribuido a generar una rentabilidad satisfactoria para los floricultores. |
| metadata.dc.description.abstract-en: | The purpose of this research was to describe the characteristics of cost leadership in the competitiveness of the Ecuadorian floriculture sector. Through a mixed investigation of descriptive scope an instrument was applied to flower companies of the Canton Pedro Moncayo. The results show that both the characteristics of cost leadership, the low growth of the sector, the ignorance of the cost structure, the margin of profit and prices, have been decisive in the limited competitiveness of the floriculture sector in the international market. Therefore, the prices have not contributed to generate a satisfactory profitability for the floriculturists. |
| URI: | https://repositorio.utn.edu.ec/handle/123456789/18514 |
| metadata.dc.identifier.doi: | https://www.revistaespacios.com/a21v42n20/a21v42n20p02.pdf |
| ISSN: | 2739-0071 |
| metadata.dc.coverage: | Venezuela |
| metadata.dc.description.degree: | N/A |
| Appears in Collections: | Artículos |
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